About us /Team DHS

Digital Horse Services (DHS) began in 2001 as a small start up company whose primary mission was to develop a way which consignors could efficiently showcase sale horses and buyers could view those horses effortlessly.  DHS began as an idea and has deveolped into what is commonly known as "The System", which is a group of three flat panel monitors that allow buyers the ability to view sales horses during and before the sale. The "viewing" process is simple; a prospective buyer approaches "The System" and can easily navigate to the desired horse and view a two to four minute professional edited video. Prospective buyers can quickly view one or many horses. Each individual preview video can be instantly repeated or canceled to facilitate the viewing options.

In addition to onsite sales we also offer a number of additional services to assist you in creating a uniformed marketing program.  We have videographers who can produce professional ranch and equine promotion videos.  Plus we offer professional web design, development and hosting.  We have an integrated team of consultants, creative designers, writers, programmers and marketing professionals that know how to get results. No project is too big or too small. 

Today DHS has grown into a fully faceted equine marketing company, as our tag line states, "Your Imagination is our Biggest Limitation,"  so we encourage customers to challenge us.  We are continually growing and offering new services to fit our customers’ needs. This year we are excited to introduce our newest addition...Online Stallion Promotion Videos.

Justin brings a vast array of technical and equine knowledge, he has spent 10+ years working for a computer consulting firm heading up their Marketing and Web Development Department.  Justin brings Corporate-America to the websites we build for a non-corporate price.  He also spent time working on an Equine Television Program which aired on RFDTV, he has a broad knowledge base on video production as well as web development.  You will also see Justin in the show pen he has trained cutting, western pleasure and reining horses.  Justin has worked for Babcock Ranch, Broken B Ranch, Atchely Quarter Horses as well as Bill Keyser (trainer of Two Eyed Jack and Zippo Pine Bar). 

Mitzi started her horse career as an Idaho Rodeo Queen, and later moved to Texas to pursue a profession in the business field. She attended Texas Woman’s University where she received her Bachelors in Marketing and then went on to obtain a Masters of Business Administration, MBA with a 4.0 GPA. Mitzi has years of experience in the sale industry and handles a lot of the video editing, design work and she heads up the customer service department at DHS. You can see Mitzi in the show pen in a number of different events. She shows her Quarter Horse mare; Miss Luna Pine (Great Red Pine) in Amateur Reining and once in awhile you will see her showing a pleasure horse. 
   

Shari Darnall, married to Bit Maker Greg Darnall, has been in the horse industry all of her life, owning her first horse at age 5. Her expertise in the equine field allows her the knowledge and experience to professionally video and edit horse from many different disciplines. Shari currently resides in Whitesboro, TX, and will be relocating to Mexico in the early 2011.  In Mexico Shari will be bringing the vast services of DHS to the many horse enthusiasts down there.  She owns an America Quarter Horse, and when she is not working she is busy showing in non pro NRHA classes and working with her trainer.